Support the planning, execution, and optimization of digital marketing campaigns aimed at driving domestic student recruitment and enrolment growth (Meta, Google Ads)

Loyalist College is seeking a Vendor of Record to support the planning, execution, and optimization of digital marketing campaigns aimed at driving domestic student recruitment and enrolment growth. The selected vendor will manage performance-based campaigns across platforms such as Meta, Google Search and Display, YouTube, and streaming video, including media planning, setup, optimization, and reporting.