Course Overview

004 - Grow: Building the Agency Engine

As your agency grows, you can’t rely on referrals or founder‑led selling. You need a repeatable, team‑supported system for finding, pursuing, and winning the right work. This course teaches you how to build that system. You’ll learn how to apply the core elements of a modern agency growth engine: clear positioning, opportunity qualification, capture planning, disciplined proposal development, and a weekly BD rhythm your team can sustain. The course draws on Shipley’s proposal methodology, The One Thing’s focus discipline, and The Pumpkin Plan’s client selectivity to give you a structured, practical approach to consistent growth.

Log in or Register to start this course