Pernod Ricard

Pernod Ricard stands as the world’s second-largest seller of wine and spirits, showcasing a robust strategy centered on the vision of "Créateurs de Convivialité," with its 18,500 employees acting as key ambassadors. The company has established a distinctive premium brand portfolio, underpinned by the House of Brands concept, which offers an extensive range of wines and spirits tailored to meet diverse consumer needs. This portfolio is thoughtfully organized around four moments of convivialité, ensuring the delivery of the right product at the right time for the right consumer. Pernod Ricard’s unique decentralised structure empowers its 85 direct affiliates globally, fostering a competitive edge by enabling decisions that resonate closely with consumers and brands.