Mytoys Group

Germany

Who We Are

The Mytoys Group stands as the leading online retailer for family shopping in Europe, delivering a robust portfolio of award-winning brands including Mytoys, Limango, Mirapodo, and Yomonda, which collectively achieved a turnover of 720 million euros in the fiscal year 2019/20, establishing itself among the foremost e-commerce companies in Germany. Operating since 1999 and headquartered in Berlin, the Group has successfully positioned Mytoys as the number one online shop for toys and child-related products in Germany, while also excelling as a prominent multi-channel provider for children's assortments in German-speaking countries. With the integration of Mirapodo and Limango in 2013 and the launch of Yomonda in 2016, the Mytoys Group has enhanced its market presence and currently employs over 2,000 dedicated professionals, poised to address market demands and opportunities effectively.

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