Visit California has released a new opportunity inviting qualified digital partners to support a large‑scale modernization of its primary consumer website. This initiative focuses on elevating the state’s flagship tourism platform through modern web design, improved digital infrastructure, and enhanced global user experiences.
As one of the nation’s most influential destination marketing organizations, Visit California is seeking a partner capable of advancing its digital presence and strengthening how millions of travelers discover and plan trips across the state.
Opportunity Overview
This opportunity highlights work in several high‑level capability areas, including:
- Modern web design and user experience
- Drupal development and platform modernization
- Content architecture and structured content systems
- Mobile‑first design and performance optimization
- SEO and discoverability best practices
- Accessibility and inclusive design
- Globalization and translation support
- Data‑informed enhancements and continuous improvement
- Technical operations and digital product support
These areas reflect the organization’s commitment to evolving its digital ecosystem and improving how travelers engage with California’s tourism offerings.
Proposal Submission Details
- Notice of Intent to Bid due: February 20, 2026, at 4:00 PM PST
- Final proposals due: March 24, 2026, at 4:00 PM PST
Electronic Submission
- Submit full proposal as a PDF
- Email to [email protected]
- Include package tracking information
- Acknowledgement sent within 24 hours (email again if not received)
Hard‑Copy Submission
- Submit 10 hard copies
- Send via courier (FedEx, UPS, etc.)
- Must be received by close of business on March 24, 2026
- Deliver to:
Visit California
Request for Proposal: Consumer Website Services
Attn: RFP Submissions
555 Capitol Mall, Suite 1100
Sacramento, CA 95814 USA
Why This Project Matters
Visit California plays a central role in shaping how travelers explore one of the world’s most iconic destinations. Modernizing its consumer website supports a broader mission: helping visitors plan meaningful, memorable experiences while strengthening the state’s tourism economy.
This project will contribute to a more intuitive, accessible, and globally relevant digital platform—one that reflects California’s brand, supports industry partners, and meets the evolving expectations of today’s travelers.
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